Joseph L. Roberts/JLR Associates Background


JLR Associates LLC was established in 2001 for the primary purpose of providing consulting and management services in the energy related industry. These services also included business development, identifying investment opportunities, and strategic research and planning. JLR Associates entered into an exclusive contact with CMS Energy’s wholly owned affiliate CMS Generation.

Mr. Roberts joined CMS Generation in 2001 with the primary responsibility of developing strategic initiatives for large generation assets owned by CMS. These initiatives included revenue enhancement, and risk assessment with other duties covering project budgets, customer/partner relationships and long term planning. He was also part of the new strategic direction of pursuing new investment opportunities in the renewable energy field that includes Geothermal, Solar, Wind and Biomass.

Executive Professional Experience

Prior to joining CMS Generation, Mr. Roberts was President and CEO of MCN Power and Energy Holdings for MCN Energy Group located in Detroit, Michigan. In 2001 MCN merged with DTE Energy Company. During the merger process, he was responsible for the effective transition of MCN’s unregulated investments which included the divesture of non-strategic assets of the new entity or assets required to be sold for regulatory purposes. Pre-merger responsibilities were to lead and direct the efforts of two wholly owned subsidiaries of MCN Energy to identify and develop investment opportunities in both traditional and non-traditional energy projects.

Formal Education

Mr. Roberts received his Bachelor Of Science Degree in Chemical Engineering from the University of Michigan, Ann Arbor. He also obtained a Masters of Business Administration with a concentration in Finance from Wayne State University in Detroit, Michigan. He is a Registered Professional Engineer in the State of Michigan.


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